The EuroLeague, European basketball’s top club competition, has posted record mid-season attendance and viewership numbers for the ongoing 2023-24 campaign.
The competition has seen strong growth across its digital and social media channels, with the latter leading the way through triple-digit growth across the EuroLeague's platforms compared to last season.
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As of December 2023, EuroLeague platforms recorded aggregated growth rates of 93% in engagement (28 million), 76% in reach (417 million), 92% in impressions (747 million), and 117% in views (246 million) when compared to that same period in the prior season.
The EuroLeague has particularly seen big increases on Instagram, with a 96% rise in impressions, reach, views, and engagement, while it is also predicted that the league's account will surpass 1 million followers during the 2023-24 season.
On X, formerly known as Twitter, the total number of impressions is already at 255 million, more than the total amount from the entire 2022-23 campaign (231 million).
The number of views accumulated on X so far this season has also doubled when compared to the previous campaign, with a 131% increase.
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By GlobalDataOn Facebook and TikTok, there has been a similar jump in terms of impressions, rising 120% to 39 million. WhatsApp Channels, a new service that was launched this season, reached 400,000 users in three months.
The total views so far this season on YouTube amount to 15.1 million, up 19%. In terms of total watch time, there has been a 9% jump to 558,000 hours, while there has been a 24% increase in channel subscriptions to 446,000 total subscribers.
EuroLeague TV, the league’s streaming platform, has seen a 45% rise in overall subscriptions year-on-year (YoY), a 225% increase in total views YoY for the season so far, and a 114% jump in the total minutes viewed YoY to this point in the 2023-24 campaign.
The competition claims the overall growth is in line with the live TV numbers posted last season, where there was a 23% improvement.
Around 4.46 billion people tuned in to watch EuroLeague games and content on TV or via digital platforms during the 2022-23 campaign, while the TV audience in total – across live, delayed, and repeat, and news and highlights TV coverage – reached 1.15 billion.
Meanwhile, EuroLeague attendances have set a record at this stage of the season with a 17.4% jump through the first 17 rounds.
A record-best average crowd of 10,296 fans have attended each EuroLeague game, up 1,525 spectators per game compared to last season.
In terms of overall totals, almost 1.5 million fans attended regular-season games between rounds one and 17, which is 128,876 more than the same period last season.
This is despite Israel's Maccabi Tel Aviv – a team that averages 10,460 fans – playing all bar one of its home games behind closed doors.
Seven clubs, however, average at least 10,000 fans per game, led by Partizan Belgrade with 19,801.
The 18-team EuroLeague regular season concludes on April 12, followed by the playoffs and culminating in the Final Four climax from May 24 to 26 in Berlin.
