DAZN Spain, the regional arm of the international sports streaming platform, has secured exclusive rights to US premier stock car racing series Nascar until 2026.
The three-year deal will see DAZN provide live coverage of 38 Nascar Cup events per year, starting with this weekend’s (February 18) Daytona 500 at the Daytona International Speedway.
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The package includes live rights to the Nascar Xfinity Series and Nascar Craftsman Truck Series, which act as support races to the main event. All live coverage will feature commentary in Spanish.
DAZN will also air highlights of all events, including those of the Nascar Euro Series, which will tour Europe later this year.
The rights add to DAZN Spain’s portfolio of motorsports rights, which includes exclusive rights to the prestigious Formula 1 championship, F1 Academy, the Porsche Supercup, Germany’s DTM, GT Masters, and GT4, as well as motorcycling’s MotoGP and WorldSBK.
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Outside of motorsport, it also holds rights in the county to Spanish soccer’s LaLiga and LaLiga 2, English soccer’s Premier League, France’s F League, and North America’s NFL.
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By GlobalDataThe deal comes after Nascar announced its broadcast partners for the 2025-2031 Nascar Cup domestic media rights cycle – carrying on with national networks Fox Sports and NBC Sports and adding Amazon’s Prime Video and TNT Sports.
For the Nascar Xfinity Series across the 2025-31 cycle, the CW Network will be the exclusive domestic broadcaster, showing 33 live races as well as practice and qualifying events every weekend. That deal was unveiled last July.
Meanwhile, DAZN Spain has announced industry expert Maria Fernandez Perez as its strategic and regulatory advisor.
Perez joins after spending two years as a principal consultant at regulatory consulting firm Etalia and will focus on advising DAZN on its media rights deals.
She said: “DAZN is revolutionizing the way sports are consumed, and I am extremely excited to join the team to help them achieve their goal.”
Bosco Aranguren, general director of DAZN Spain, added: “We are in a very competitive and regulated market and Maria’s experience in regulation and defense of competition is key to growing our business in Spain.”
Before Etalia, Fernandez worked as vice president of Spain’s National Markets and Competition Commission (CNMC) watchdog from 2013 to 2020, before becoming the director of the Technical Secretariat of the Delegate Commission for Economic Affairs of the Economic Office of the President of the Government.
She also held the position of deputy director General of Competition and Economic Regulation in Spain’s Ministry of Economy and Finance.
The appointment comes after telecoms operator Telefonica and its pay-TV service Movistar were fined by CNMC over its carriage deal with DAZN for F1 rights in the country.
Telefonica was fined €5 million ($5.3 million) last year for again failing to comply with the commitments it accepted for its acquisition of prominent pay-television operator Distribuidora de Television Digital (DTS) in 2015.
The CNMC said the telco voluntarily presented a series of commitments to be able to acquire DTS and preserve competition in the market.
However, the watchdog found that Telefonica violated this with its sublicensing deal with DAZN for rights to F1.
That agreement has involved DAZN’s own channels being made available to Telefonica on a non-exclusive basis, with the telecom giant creating streaming packages to sell to third parties. DAZN also launched a dedicated linear channel on Movistar Plus, the pay-television operator owned by Telefonica.
The CNMC’s investigation concluded that Telefonica violated multiple commitments, which included the exclusion of Formula 1 premium content from its wholesale offer and having marketed it exclusively in favor of DAZN.
