The International Hockey Federation (FIH) governing body has agreed a deal with US national network CBS to showcase the US women’s hockey team’s qualifying matches for the Paris 2024 Olympic Games on its CBS Sports channel.
The qualifiers are set to take place in Ranchi, India, from January 13 to 19 with the US fighting to be one of 12 teams that will qualify for the Olympics proper.
Simon Hoskins, executive director of USA Field Hockey, stated: “We are thrilled that CBS Sports will be broadcasting the [FIH Hockey] Olympic Qualifiers, sharing the Olympic journey of the U.S. Women’s National Team.”
“This also allows field hockey to be aired in millions of homes across the United States.”
The US women’s field hockey team has only once medaled at an Olympics, achieving bronze when Los Angeles hosted the games in 1984.
With LA set to host the games once again in 2028, qualification to the 2024 Olympics will be important in paving the way toward greater support for the team four years down the line.
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In a boon for the deal, it was confirmed that CBS Sport will continue to be broadcast on Comcast cable devices and services, after the channel’s owner, Paramount Global, agreed to renew its distribution deal with the US carrier.
The deal means that there is now no chance of Paramount Global channels, which includes the CBS Sports Network among others, being blacked out from Comcast, amid rising debt issues at the company.
CBS Sports also holds the rights to showcase soccer’s UEFA Champions League, Europa League, and Europa Conference League competitions, as well as NCAA collegiate athletics and American football’s NFL.
CBS does not, however, hold the rights to broadcast the 2024 Olympic games proper, as the US rights to all Olympic games from the 2022 Winter Olympics through to the 2032 Summer Games, were sold to NBC Universal in 2014 in a $7.65 billion deal.