Buzzer, the short-form video content sports app, has agreed a deal with DAZN to distribute content from the international sports streaming service on its platform in the US.
The agreement, which is Buzzer's first with a multi-sport streaming service, will give users of the mobile platform the opportunity to view sporting moments for which DAZN holds the rights.
The content will be made available as individual videos on Buzzer via micropayments.
Initially, the content offered will be from boxing bouts in DAZN’s stable, with access to rounds provided immediately after they have been completed or there has been a knockdown, among other clips.
For Buzzer, which is available as an iOS and Android app having launched in October 2021, the partnership is the latest in a series with sporting properties as it seeks to build up its content offering to drive its growth.
It signed deals with North American ice hockey’s NHL and US golf’s PGA Tour last April, followed by basketball’s NBA and WNBA later in the year.
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For its partners, meanwhile, Buzzer’s founder and chief executive Bo Han suggests the platform offers a marketing opportunity.
He said: “We believe Buzzer can and will serve as a powerful lead generation tool and marketing partner, as micropayments and personalized notifications help lower the barrier even further when it comes to accessing our partners' licensed content.
"This partnership with DAZN represents how Buzzer has modeled our business to be partner-centric and complementary, helping to improve discoverability of aggregated content to drive cross-sport engagement, net new audiences and revenue.
“The sport of boxing is uniquely suited for a platform like Buzzer, given the round-to-round format and how quickly momentum can shift, creating real-time marketing opportunities of these fleeting live moments. We're thrilled to expand our live offerings and partner with DAZN to bring boxing content to new, mobile-first fans and further demonstrate how our platform can complement not only distribution partners but all industry players.”
Robert Stecklow, senior vice-president of subscriptions marketing for DAZN Group, added: “We share a similar fan-first vision and mission as Buzzer and are thrilled to team up with them as their first-ever multi-sport streaming partner. DAZN's boxing schedule this year is bigger than ever, and Buzzer's innovative short-form access model will provide existing and new fight fans alike yet another way to access the boxing content they want, their way.”
Prior to launching its apps, in late 2020, Buzzer secured $4 million in seed funding to boost its development plans, which it followed up with a $20 million funding round in July last year, with investors reportedly including the likes Michael Jordan and Wayne Gretzky.
Earlier this month, it was announced that US-based fantasy sports firm FanDuel had agreed a deal for bettors on its platform to be able to watch content on Buzzer.
DAZN, meanwhile, recently missed out on the chance to acquire the UK pay-TV broadcaster BT Sport, which is instead looking to finalize a joint venture with the US media giant Discovery.
The deal would have allowed DAZN to significantly expand its soccer portfolio with rights in the UK to the top-tier English Premier League and the pan-European Champions League.