Max Sport, the Bulgarian pay-television broadcaster, has retained rights to European soccer’s Uefa Champions League for the 2021-22 to 2023-24 rights cycle.
The broadcaster has also secured rights to the second-tier Europa League and new third-tier Europa Conference League for the next three campaigns, having offered the top two competitions in Bulgaria during the 2018-21 cycle.
Max Sport, owned by Bulgarian telecoms operator A1, will once again have the pick of matches every Tuesday night from the Champions League and will also show the final through a deal with Team Marketing, the agency which markets commercial rights to Uefa’s top club competitions.
The broadcaster has retained a non-exclusive package of rights for the Europa League.
The Bulgarian sales process for Uefa club competition rights for the next cycle went live on 22 March, with a bid submission deadline of 26 April.
In the 2018-21 cycle, Max Sport shared Champions League rights with the free-to-air broadcaster bTV.
Simeon Donev, A1’s senior director of marketing, said: “Wе аrе hаppy tо аnnоunсе thаt А1 hаs wоn rights, nоt оnly tо thе Uefa Сhаmpiоns Lеаguе, but аlsо tо thе Uefa Еurоpа Lеаguе аnd thе Uefa Europa Соnfеrеnсе Lеаguе. This is prооf оf оur dеsirе tо sаtisfy еvеry sporting tаstе.”
In addition to the Champions League, Max Sport has rights to soccer’s LaLiga (Spain), Serie A (Italy) and Eredivisie (the Netherlands), and to various motorsport, tennis and basketball properties.
This deal takes the number of European markets finalised for the upcoming three-year Uefa club competitions cycle to 34, while at least 15 non-European broadcast deals are also now in place.