BNT and Nova, the public-service and commercial broadcasters in Bulgaria, respectively, have once again teamed up to acquire rights to soccer's 2024 UEFA European Championships national team tournament.

All Euro 2024 matches will be split equally between the two broadcasters. Traditionally, the opening game, the final, and one other group stage game are shown simultaneously.

This means that BNT and Nova will provide live coverage of 27 games each.

The opening match of the tournament will see hosts Germany face Scotland on June 14 at the Allianz Arena in Munich. The final will take place on July 14 at the Olympic Stadium in Berlin.

BNT and Nova have had a long-standing partnership and jointly shared broadcasting rights for last year’s FIFA World Cup and Euro 2020.

Euro 2024 will not feature Bulgaria after the country again failed to qualify for the major tournament.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Emil Koshlukov, BNT general director, said: “It is important for BNT to offer viewers the opportunity to watch the biggest football championship on public television. This is a tradition that has been going on for almost 60 years now.

“I hope that next year the football audience will be happy with the product we offer.”

Stefana Zdravkova, chief executive of Nova Broadcasting Group, added: “After jointly hosting a World Cup and two European Football Championships, this year, in collaboration with BNT, we will once again give football fans in Bulgaria the opportunity to enjoy one of the most watched sporting events in the world.

“We want to provide our viewers with a high-quality experience and will use our full potential as a media group to achieve this.”

This week, Globo, the heavyweight Brazilian broadcaster, and CazéTV, the Brazilian YouTube channel run by prominent streamer Casimiro Miguel, have secured rights in that country to Euro 2024. 

Last month (November), meanwhile, SPOTV, the pan-regional sports channel of South Korean broadcaster Eclat Media, acquired exclusive rights in Malaysia and Singapore, while SportyTV, the African media platform, landed a package of free-to-air rights in sub-Saharan Africa.