BeIN Sports, the international pay-TV giant, has partnered with video software provider Synamedia with the aim of deepening viewer engagement across 24 countries in the Middle East and North Africa (MENA).

Synamedia has been chosen to redesign BeIN’s User interface (UI) and improve the user experience (UX) on BeIN TV, the broadcaster's 4K channel BeIN TV VIP, and IP 4K Kaon set-top boxes.

The changes run on Synamedia’s Infinite cloud TV and are protected by Synamedia’s security solutions and services.

New features on BeIN provided by Synamedia include the ability for viewers to watch two live sports fixtures simultaneously on one screen, to pause and resume live content, to record up to four programs while watching a fifth, and direct access to YouTube.

The UX supports Arabic, English, French, and Spanish languages.

Saleem Shah, STB technology manager MENA at beIN, said: “With all eyes on BeIN as the official broadcaster of the World Cup in Qatar, we needed a technology partner who could deliver a future-proofed platform with stand-out features to captivate viewers during the tournament and then evolve with more innovation over the long term.

“Our long-standing partner Synamedia proved to be head and shoulders above the competition, delivering the wow factor we wanted within a tight time frame and on budget. Importantly, we now have the platform to launch several other unique breakthrough features in the coming months.”

Lucy Norris, executive vice president of broadcast technology and chief customer success officer at Synamedia added: “beIN continues to anticipate market needs and transform its services to cement its position as a leading global sports and entertainment provider in the region.

“We have been technology partners for nearly a decade and look forward to innovating together with beIN to deliver the best viewing experiences, protect revenues, and open up additional revenue streams.”

BeIN holds rights in MENA to UEFA’s men’s and women’s pan-continental top-tier club soccer competitions, such as the Champions League and Women’s Champions League.

It also covers top-tier European soccer leagues like England’s Premier League, Germany’s Bundesliga, and Spanish soccer’s LaLiga.

In April, it was reported that BeIN was looking to renew its deal with the Premier League across MENA until the end of the 2027-28 campaign.