The AppleTV+ streaming service run by the technology and software giant has commissioned a 10-part docuseries detailing the most recent season of the New England Patriots, the Boston-based franchise from American football’s NFL.
The series’ footage has been captured by Imagine Documentaries, in association with the NFL Films division of the league, and is based on an acclaimed book about the franchise called The Dynasty.
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The series, which takes the same name, involved Imagine Documentaries being given access to the team during the recently-concluded 2021-22 NFL season – in which they reached the playoffs but lost in the Wild Card round – as well as conducting interviews with both past and present players, along with “league officials and arch-rivals", to go in-depth on the Patriots brand.
It will also, Apple has said, “draw upon never-before-seen video footage and audio files from the Patriots archive.”
The NFL Films division previously worked alongside a different franchise each season for the All or Nothing series, between 2015-20 which went behind the scenes for one campaign with a specific team for those five years. None of the All or Nothing series’ documented the Patriots.
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However, the series did not feature in either 2020-21 or the recently-completed 2021-22.
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By GlobalDataThe Dynasty will chronicle the Patriots during their second season after losing key player Tom Brady, perhaps the NFL’s biggest name over the past 20 years.
AppleTV+, meanwhile, also has docuseries' in the pipeline across the worlds of basketball and surfing.
In November, Meadowlark Media, the sports-focused original content company, signed a multi-year first-look deal with Apple.
Under the partnership, Meadowlark will produce documentary and unscripted series for AppleTV+.
In terms of live sports rights, meanwhile, Apple has been eyeing these up for the past 18 months and appointed former Amazon executive Jim DeLorenzo to lead the sports division for its streaming service in June 2020.
DeLorenzo is responsible for leading all sports-related projects for Apple after his success in delivering premium live sports for Amazon in recent years.
The technology powerhouse has long been looking to follow digital rivals Amazon, Facebook, and YouTube into the live sports sphere after launching its subscription service in 2019.
Since its launch, AppleTV+ has primarily focused on offering entertainment shows but is believed to be eyeing up live sports rights to gain an advantage on rival streaming services.
