The ACB, the organiser of the top Spanish basketball league, has secured broadcast deals in 117 countries across four continents for its new cycle ahead of the start of the 2021-22 season this weekend.
The upcoming campaign marks the start of a new cycle of international rights for the ACB and it has concluded several renewals and new agreements in multiple territories for the new Liga Endesa season.
The ACB has signed renewed deals with OTE in Greece, World of Basketball in Russia and Eurasia (Kazakhstan, Ukraine, Belarus, Armenia), Silknet (Georgia), Elisa (Finland), Nova (Bulgaria), Arraydia Sport (Morocco), Eleven (Portugal) and Stod2 (Iceland).
In addition, a new deal has been struck in Hungary with Arena4.
Just yesterday, the ACB announced a partnership in China with video sharing website Bilibili, which also covers Taiwan, Hong Kong and Macao.
This followed previous deals in recent weeks with TV3 Group in Lithuania, Latvia and Estonia, FuboTV in the US, and Sportklub, D-Smart and Charlton in Poland, Turkey and Israel, respectively.
These rights deals all complement existing contracts in the Balkans (Bosnia, Croatia, Slovenia, Kosovo, North Macedonia, Montenegro and Serbia), Belgium, Denmark, France, UK, Argentina, Mexico, Venezuela, the Middle East and Northern Africa, and Canada.
The Liga Endesa gets underway with four games tomorrow.
