The 1190 Sports marketing agency has finalized broadcast rights deals for Brazilian soccer’s top-tier Serie A in over 20 countries across the Middle East, North Africa, and Europe over the last few days.
1190 Sports acts as the league’s international media rights distribution partner, and over the last 48 hours has secured coverage for the 2022 season, which started earlier this month, in a host of Middle Eastern and North African (MENA) countries, as well as in Poland.
Across MENA, Athletic Sports Group has secured rights in 20 countries to all 380 Serie A games each year, with matches to be shown by Saudi Sports Channels and the Shahid over-the-top streaming platform.
The Poland deal, meanwhile, which stretches across the 2022 and 2023 campaigns, has been struck with For Media Sports Management and gives the Polsat channel rights to four matches in total each week from across Serie A and the second-tier Serie B.
This amounts to 152 games in total for each campaign.
Leonardo Caetano, country manager at 1190 Sports Brasil, said: “Brazil has one of the largest Arab communities in the world, and we hope that there will be a great interest in clubs and players with the transmission of games in these countries, as well as continue to grow in distribution on the European continent, with the arrival of the championship in Poland.”
Amongst the MENA countries Brazilian Serie A action will be shown in, are the following: Egypt, Iran, Morocco, Saudi Arabia. , Qatar, Tunisia, Syria, Jordan, Lebanon, Libya, Iraq, Oman, Yemen, Bahrain, and the United Arab Emirates.
Earlier this month, soccer content platform OneFootball entered into a multi-territory distribution deal for Brazil’s Serie A.
That agreement, also concluded through 1190 Sports, covers markets including France, the UK, Spain, and various countries in Southeast Asia, among others.
1190 Sports, alongside Spanish media production firm Mediapro, was recently appointed by the Chilean Football Federation (FFCH) to manage the media and broadcast rights of the country’s national soccer teams.