American football’s National Football League (NFL) is looking to hire a vice-president and general manager of sports betting.

The positions were originally created by the league in 2020 but never filled due to the pandemic-induced hiring freeze.

Responsibilities in the roles, according to the job posting, will focus on protecting the integrity of the game, advancing the NFL’s brand and reputation, boosting fan engagement around the world, and increasing the value of the NFL’s data and intellectual property.

No deadline has been given for filling the positions.

The NFL’s sports betting division has been previously headed by chief strategy officer Chris Haplin, who departed in January. Since then, NFL chief revenue officer Renie Anderson has taken over the responsibilities and is in charge of the recruitment process.

In April 2021, the NFL signed up Caesars, DraftKings, and FanDuel  as its first-ever sports betting partners in long-term deals. In addition, the league named Fox Bet, BetMGM, PointsBet, and WynnBET as approved sportsbook operators for the 2021 season.

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Last year, the league entered into an exclusive multi-year data distribution agreement with Genius Sport, the international sports data technology company, worth $120 million per annum over six years. As part of the deal, the league took an equity stake.

Under the deal, Genius distributes the data and information to both domestic and international sportsbook operators and media outlets.

The official sports betting partnerships are a natural consequence of the liberalization of sports betting in the US since the Supreme Court ruling in 2018 that repealed the Professional and Amateur Sports Protection Act of 1992, which had effectively banned the activity outside the state of Nevada.

A long list of states has since legalized sports betting and, having long been resistant to the industry, leagues and teams have joined US gambling operations in rushing to capitalize on the opportunities presented.

The NFL has been slower than other leagues to fully engage with the betting industry but had previously signed deals with sportsbooks in Australia and Latin America.