Euroleague Basketball, the organiser of top European clubs competitions, has extended its long-standing partnership with IMG Arena, the sports betting subsidiary of the international sports and entertainment giant, for live streaming betting rights.
The renewed agreement also sees IMG Arena extend its relationship with Euroleague Basketball to capture live game data in stadia from over 500 matches a season from the EuroLeague and second-tier EuroCup.
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IMG Arena will distribute ‘FastPath Data’ to licensed sportsbook operators around the world.
IMG and Euroleague Basketball have a 10-year joint venture for the EuroLeague and EuroCup competitions.
The extended deal marks a decade of collaboration between the two organizations.
Last year, Euroleague Basketball and IMG Arena stepped up their partnership with the launch of a new Instant Legends product.
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By GlobalDataEuroleague Instant Legends features vintage footage from top players over the past 10 years to create instant betting events via randomly grouped clips.
Roser Queralto, chief business officer of Euroleague Basketball, said: “IMG Arena is an undisputed leader in the creation, productization and distribution of sports content, and we are delighted not only to renew but bring our collaboration one step further.
“This is a significant commercial partnership that helps grow the game with thrilling content reaching new audiences and driving fan engagement around the world.”
Freddie Longe, executive vice-president and managing director of IMG Arena, added: “We are delighted to extend our long-standing partnership with Euroleague Basketball.
“With its global footprint and loyal fanbase, Euroleague Basketball is an essential part of the sports betting ecosystem. Our renewed partnership demonstrates the commercial confidence on both sides and establishes a renewed platform for even greater success and innovation.”
IMG Arena offers 24/7 live streaming, data feeds, and on-demand virtual sports products to more than 460 sportsbook operators and 45,000 sports events annually, with content from clients and competitions including tennis’ ATP, mixed martial arts’ UFC, golf’s PGA Tour and European Tour, and soccer’s English FA Cup and Major League Soccer.
