All articles by Florence Lloyd-Hughes

Florence Lloyd-Hughes

Speedmachine: a new kind of race

World Rallycross’ Speedmachine Festival is set to shake up the sports event playbook. Sportcal Insight went to the first edition at Silverstone last month to find out more.

eSports: meet the millennials

What does an eSports event actually look like? And where do the revenues come from? Sportcal Insight attended an eSports event in London to try to find out.

FIVB looks east to increase revenues

In the wake of this summer’s FIVB Beach Volleyball World Championships in Austria, Fabio Azevedo, general director of the FIVB, talks to Sportcal Insight about the commercial future of the federation and its plans for the Asian market.

NFL UK: act like an agency

With this year’s NFL games in London looming, Sportcal Insight spoke to Melissa Brown, NFL UK’s vice-president of commercial partnerships, about the league’s long-term commercial ambitions.

Punching their weight: women in sport

The constant narrative that women’s sport is ‘breaking barriers’ makes a nice tag line, but how far has it really come, what lies ahead and what is left to do? Florence Lloyd-Hughes examines the commercial growth of women’s sport and the issues facing it.