Jayhawks, Sun Devils bring Adidas to Union Jack Classic as event partner
Adidas will be the sportswear and footwear partner of the fixture, continuing its role as provider for both competing teams.
Adidas will be the sportswear and footwear partner of the fixture, continuing its role as provider for both competing teams.
The deal extends Sportradar’s exclusive global distribution of Euroleague Basketball official data and AV betting rights through 2031.
The sports industry continues to be a hotbed of patent innovation. Activity is driven by consumer demand, competitive pressures, performance...
Google renews with Arsenal, Liverpool; Spurs and Leeds announce deals
CDW retained as Ryder Cup IT services supplier for 2027
Google adds PSG to growing soccer partnerships stable
Explainer: How Genius Sports is pushing the AI boundaries in soccer