Global soccer's governing body FIFA has extended its major commercial deal with credit card giant Visa in a long-term renewal.
An extension of the existing tie-up between the two parties has been unveiled today and will run through the men's 2030 FIFA World Cup at least (while also taking in the 2027 Women's World Cup).
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Visa will continue in its role as FIFA's official payment technology partner.
The original tie-up between the pair got underway in 2007, and the last contract extension was announced in early 2024, running through the end of this year.
That deal is reportedly worth $75 million annually, and $225 million in total.
During major FIFA events across the next four years, Visa will continue to "provide fans with innovative payment technologies and exclusive access opportunities."
The brand was active as a partner at both the recently concluded 2026 FIFA World Cup and at the FIFA Club World Cup last year – with both tournaments held in North America.
Visa is one of the eight highest-ranked FIFA partners, the others being Aramco, Adidas, ADI Predictstreet (brought in recently), Coca-Cola, Hyundai/Kia, Lenovo, and Qatar Airways.
Just after the World Cup finished, FIFA president Gianni Infantino revealed that soccer’s world governing body will generate revenue of more than $15 billion for the 2023-2026 cycle.
In terms of Visa's other sports sponsorship deals, the brand expanded and extended its deal covering tennis' Davis Cup in mid-May.
Elsewhere, following their team's run to the final of the 2026 World Cup, the Argentine Football Association (AFA) has extended its regional commercial deal with trading brand Mitrade.
The original deal between the pair, which has now been extended, was unveiled in mid-2025, running through the end of the World Cup (in which Argentina lost 1-0 to Spain in the tournament final).
Mitrade will thus continue as the AFA's official 'contracts for difference' (CFD) sponsor.
In terms of recent AFA commercial activity, last week saw the soccer body unveil a new partnership with Faraday Future, the US-based electric vehicle brand.
