Global basketball governing body FIBA has unveiled record media value, broadcast reach, and engagement numbers for its 3×3 competitions in 2025.
The 2025 season featured 17 stops on the FIBA 3×3 World Tour, alongside 19 Challengers and 15 events on the FIBA 3×3 Women’s Series.
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Several national team competitions also took place last year, including the flagship FIBA 3×3 World Cup, held in Ulaanbaatar, as well as continental and youth events. The inaugural FIBA 3×3 Champions Cup competition was also a new addition to the annual 3×3 basketball calendar.
The campaign was highlighted by media impact and sponsorship visibility, with 3×3 basketball generating an estimated $220-290 million in total media value for sponsors, according to FIBA, driven by social media exposure, earned media coverage, and television visibility.
In terms of broadcast distribution, FIBA’s 3×3 events secured rights deals in all five continents, with competitions aired across 234 territories worldwide.
This led to a 48% increase in linear television coverage of the FIBA 3×3 World Cup 2025 compared to the 2023 edition – a new peak of 418 broadcast hours having also been attained.
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By GlobalDataThe competitions also delivered strong digital engagement numbers. Across all platforms in 2025, there were 1.5 billion impressions, 1.1 billion video views, and 118 million engagements.
FIBA’s 3×3 basketball social channels also surpassed 10 million followers, representing a 20% growth, year-on-year.
Alex Sanchez, FIBA’s 3×3 basketball managing director, said: “We are immensely proud to be able to reflect on 3×3 basketball's best year so far and hitting unprecedented heights in these key metrics – something that highlights its ever-expanding reach.
“This clearly demonstrates how we continue to unlock the incredible potential of 3×3 basketball and deliver against our strategic objective of making 3×3 basketball the most thrilling urban sport in the world.
“Having recorded all-time high levels of engagement, broadcast coverage, and record media value, we will now continue our journey of growth. We remain fully focused on expanding the global footprint of 3×3 basketball in 2026, and this is exciting news for players, fans, broadcasters, commercial partners, private promoters, national federations, and our other stakeholders.”
The 2026 season begins tomorrow with the FIBA 3×3 Champions Cup in Bangkok, Thailand, concluding on Sunday.
The new campaign will also include the likes of the FIBA 3×3 World Cup in Poland in June, the latest FIBA 3×3 Women’s Series, and the FIBA 3×3 World Tour.
The 2026 World Tour campaign will begin in Utsunomiya, Japan across April 25 and 26, before continuing across Asia and Europe through to November, before the final in December.
Commercial partners of the 3×3 World Tour include court surface provider Enlio, ball manufacturer Wilson, and, most recently, Swiss brand Fourteen, which is the tour’s new apparel supplier.
