Clivet, the sustainable heat pump solutions company, has renewed and expanded its sponsorship deal with Italian soccer giants AC Milan.
As part of the new agreement, Clivet becomes the first-ever naming rights partner of the Serie A club’s Milanello Training Centre, which will now be known as Milanello Sports Center powered by Clivet.
Go deeper with GlobalData
Additionally, the company becomes the sleeve partner of Milan’s training kit, with its logo appearing on the sleeves of the official training gear worn by the men’s and women’s first teams, as well as the youth teams.
Clivet will also serve as the club’s official climate partner.
Milan have had a partnership with the Italian company since 2021.
Clivet has stepped up its sports sponsorships over the past year and was also a partner of French club Toulouse – owned by Milan’s owners RedBird Capital Partners – last season.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataOutside of soccer, the firm sponsors the Giro d'Italia cycling race in a two-year deal that is set to expire after this month’s 2025 edition.
The extended agreement with Clivet is Milan’s latest sponsorship deal this month, following a recent commercial agreement with the Bulgaria-based online casino firm Winbet.
Milan will begin their 2025-26 season at home to newly-promoted Cremonese on August 23.
The club finished eighth in Serie A last season and will not be involved in European competition for the upcoming campaign.
Meanwhile, German Bundesliga champions Bayern Munich have announced a new two-year partnership with nutritional supplements brand Doppelherz.
Through the deal, the company has been named as a regional partner of the Bavarian club in the European market, excluding the German-speaking countries, as well as Africa and Asia.
The tie-up will run through the 2026-27 season.
Bayern were knocked out of the FIFA Club World Cup tournament on Saturday after a 2-0 defeat to French heavyweights Paris Saint-Germain.
The German outfit will begin their Bundesliga season against RB Leipzig on August 22.
