Horse racing media rights agency HBA Media has secured coverage in 180 global territories through 30 broadcasters for the upcoming annual Royal Ascot horse racing festival.
This year’s distribution includes five new broadcasters – Abu Dhabi Media (MENA), Charlton (Israel), FanCode (India), WeDo Asia (Southeast Asia), and D-Smart (Turkey).
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Furthermore, US network NBC and its Peacock streaming service will show the prestigious event across their linear and digital channels – exclusively taking the enhanced world feed for the first time. The NBCUniversal-owned network will also have an on-course presence at the event.
The 2025 Royal Ascot meeting will begin tomorrow (June 17) and run until Saturday.
Domestically, it will be shown for the ninth consecutive year by UK commercial broadcaster ITV, which will once again offer a five-hour daily programming block dedicated to the racing festival throughout its running, with additional coverage in the UK and Ireland provided by the Sky Sports Racing and Virgin Media pay-TV channels.
HBA Media has offered global broadcasters a trio of content packages including live race coverage, shoulder content, and ancillary programming that includes documentaries and talk shows.
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By GlobalDataInternational pay-TV broadcaster ESPN will provide coverage for Latin and South American audiences, with SportsMax supplementing it in the Caribbean.
Canadian telecommunications giant Rogers, operator of the Sportsnet network, will carry Ascot coverage in the country for the first time.
Across Europe, several broadcasters are returning from previous editions to showcase the event again, including Rai (Italy), Setanta (Baltics and Eurasia), Polsat (Poland), CYTA (Cyprus), WeDoTV (Germany, Switzerland and Austria), Silknet (Georgia), and Viaplay (Netherlands and Scandinavia).
French horse racing TV channel Equidia will be onsite, while Eurovision Sport will continue to provide a broadcast window for Royal Ascot in 20 dark market territories through a partnership with EBU.
Elsewhere, SuperSport has renewed its deal that sees Royal Ascot broadcast across 52 territories in sub-Saharan Africa.
DMI and Al Kass will showcase the race in the Middle East and North Africa, in addition to Abu Dhabi Media, which returns to racing after a four-year absence to broadcast the full world feed every day, as part of a newly signed one-year deal featuring multiple international race events.
Across Asia, the Green Channel and Netkeiba will service Japanese audiences, while Racing.com and Sky Racing will hold rights in Australia.
Globally, BBC HD Maritime will provide full coverage of the royal meeting on Anuvu cruise ships, while Sport24 will make the event available on 10 airlines around the world.
HBA Media has a contract to sell international broadcast rights for the Ascot Racecourse until 2027, under a four-year deal signed in November 2023.
