Electric vehicle manufacturer Zeekr has been signed up as a sponsor of the Diamond League, athletics’ premier one-day series.
Under the agreement, the brand will serve as the official mobility partner of the competition.
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Zeekr will partner with both the Diamond League and four individual series meetings to provide transport and mobility solutions for athletes, officials, and VIPs in Oslo (May 30), Stockholm (June 2), Paris (July 7), and Monaco (July 12).
Spiros Fotinos, Zeekr Europe chief executive, said: “The huge reach and audiences that these events generate will bring Zeekr to the attention of more than ever before, in an environment which is a natural fit for us.”
Petr Stastny, chair and chief executive of Diamond League AG, added: “This partnership will not only provide for vehicles to transport athletes, officials, and VIPs at our competitions, but will also help us to achieve our sustainability goals.”
The Diamond League, which is title sponsored by Chinese conglomerate Wanda, comprises 15 events in global track and field.
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By GlobalDataThe next Diamond League meeting will take place in Eugene, US on May 25.
The season will conclude with the two-day Diamond League final in Brussels on September 13-14.
