Yonex, the Japanese sports equipment company, has extended its commercial partnership covering tennis’ Australian Open (AO) grand slam.
The brand – which has been a sponsor of the Melbourne event since 2018 – now retains its status as the tournament’s official stringer for the 2024 edition, which will take place between January 14 and 28.
Yonex has said the partnership extension “comes at the request of both athletes and the tournament organizers.”
Naomi Osaka, who has twice won the Australian Open, is a Yonex brand ambassador.
The last tie-up between Yonex and the event’s organizers was unveiled in September 2018 and ran out after the 2023 Australian Open.
Earlier this month, suncare brand Bondi Sands extended its sponsorship of the Australian Open until 2027, while alcohol company Luzhou Laojiao also recently announced a multi-year renewal of its partnership with the tournament.
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The world’s top tennis players are set to compete for a record AU$86.5 million ($58.67 million) prize pool at the event after the Tennis Australia governing body increased the winnings purse by AU$10 million.
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