World Wide Technology, a technology services provider based in St. Louis, Missouri, has been named the title sponsor of the Mayakoba, Mexico, stop on US golf’s PGA Tour.
The seven-year partnership, running through to 2027, sees the annual event renamed the World Wide Technology Championship at Mayakoba.
The Mayakoba tournament was added to the PGA Tour in 2007, becoming the first official full-field event held outside the USA and Canada.
It is also a FedExCup Regular Season event, one at which PGA Tour players can accumulate points that contribute to end-of-season FedExCup Playoffs qualification.
This year’s World Wide Technology Championship at Mayakoba takes place from 4 to 7 November.
The PGA Tour characterises it as “a pioneer for the sport of golf in Mexico and Latin America,” noting that it has paved the way for other events in the region.
Jim Kavanaugh, chief executive and co-founder of WWT, said: “The global expansion and resulting positive impact of the PGA Tour makes Mayakoba a natural fit for WWT.
He continued: "We are proud to support the tournament as it showcases top golf talent while also inspiring leadership and opportunity through the expansion of youth golf in Mexico and Latin America.”
Jay Monahan, commissioner of the PGA Tour, added: “We are excited to partner with WWT as we continue to foster the growth of golf in Mexico and Latin America through the World Wide Technology Championship at Mayakoba and its charitable initiatives. The World Wide Technology Championship at Mayakoba broke new ground as the first PGA Tour event in Mexico in 2007, and we look forward to properly celebrating this new partnership and the 15th anniversary of the event come November.”
The PGA Tour has inked a number of other deals of late, including an extension of brewing giant Anheuser-Busch’s long-running partnership, an extension of investment firm Charles Schwab’s relationship with the annual event held at Colonial Country Club in Fort Worth, Texas, and a first-ever tequila sponsor in Mexican brand Maestro Dobel.