The New York Liberty franchise of North America’s top-tier women’s basketball competition, the WNBA, has announced a new multi-year partnership with global bank Barclays, with the bank to serve as the official jersey patch partner of the team.

Barclays branding will appear as a patch on all of the team’s uniforms through at least the next two seasons, while the company is also in as the team's official banking partner.

The partnership, which the franchise has described as the biggest single sponsorship funding injection in its 27-year history, serves as an expansion of Barclays’ existing deals with the team’s parent company, BSE Global.

BSE Global also owns men’s basketball’s Brooklyn Nets, of which Barclays is a sponsor, and Barclays also holds the naming rights to BSE’s Barclays Centre arena, which both the Nets and the Liberty play in.

The Liberty jersey patch will see its first outing on the opening day of the 2024 WNBA season, which the Liberty will open on May 14 against the Washington Mystics.

Speaking on the partnership, New York Liberty chief executive Keia Clarke stated: “The commitment of Barclays allows the Liberty to continually grow our business and broaden our impact.”

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Barclays will also collaborate with the Liberty on community schemes to combat youth unemployment.

Meghan Graper, Barclays co-head of debt capital markets, added: “New York is our home and the center of the financial world, and our sponsorship of the New York Liberty reiterates our pride in powering the people and communities that are the heartbeat of New York.”

The partnership reiterates Barclays’ commitment to sponsoring women’s sports properties. In the UK, Barclays is the title sponsor of the top-tier women’s soccer league the WSL, as well as the second-tier Championship

Graper added: “Our sponsorship is an evolution of our footprint that for decades has been supporting female athletes, youth athletes, and disadvantaged youth and we’re incredibly proud and excited of the value it will bring to the city, to our colleagues, and to our clients.”