William Hill has been announced as the official betting partner of British horse racing’s Grand National Festival through a three-year deal.
The bookmaker announced it will also be the named sponsor of three other races during the three-day festival at Aintree from April 13 to 15. These are the Aintree Hurdle, the Aintree Handicap Hurdle, Red Rum Handicap Chase – the race immediately before the prestigious Grand National.
William Hill already has a presence at the Liverpool track with on-course shops.
William Hill’s head of sponsorship, social and public relations Daryl West, said: “The Grand National Festival at Aintree is one of the pinnacles of the National Hunt calendar, and we are delighted to be involved as the official betting partner for the next three years.
“Horseracing is a vital part of our heritage, and it was an easy decision for us to support not just the biggest race in the sport but a huge event in the annual sporting calendar.”
Dickon White, Aintree and North West regional director at The Jockey Club, added: “William Hill is synonymous with horse racing in this country so we are thrilled they are going to be involved with our flagship meeting at Aintree for the next three years.”
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Last year's edition of the Grand National, in which forty runners take on 30 unique fences around a 4.25-mi (3.6km) course, had a global broadcast reach of over 600 million households.