Wiesenhof, the Germany-based poultry company, has been unveiled as the final national partner of the UEFA Euro 2024 international soccer tournament taking place on home soil.
Through the partnership, the brand will give daily opportunities to fans to win VIP tickets for matches at the tournament.
The deal was brokered by the CAA Eleven agency, which is responsible for the worldwide sale of sponsorship and licensing rights for UEFA's men's national team competitions.
Euro 2024 will be held across 10 cities in Germany from June 14 to July 14.
Wiesenhof becomes the fifth and final national sponsor joining German brewery Bitburger (which was announced last week), telecoms giant Deutsche Telekom, railway transportation provider Deutsche Bahn, and insurance company Ergo.
Nine global sponsorships have also been secured for the event, six of which have already been announced (Adidas, Alipay, Atos, Lidl, Engelbert Strauss, and Vivo), either as part of the full UEFA National Team Football program or specifically for Euro 2024.
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Guy-Laurent Epstein, UEFA marketing director, said: “Through extensive retail activations in Germany and special promotions, this collaboration will offer fans a chance to win hundreds of tickets to join us at the heart of the most outstanding football action of the summer.”