Barbecue brand Weber has renewed its deal as the title sponsor of Australian cricket’s Women’s Big Bash League for an additional year.
The extended agreement means the country’s premier women’s domestic competition will continue to be known as the Weber WBBL until the end of the 2023-24 season.
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Weber teamed up with the WBBL ahead of last season for an initial two-year partnership that was due to expire at the end of this campaign.
The brand had replaced Rebel, the sports apparel company, which was WBBL's title rights sponsor since the inaugural 2015-16 season.
Alistair Dobson, Cricket Australia’s general manager of Big Bash Leagues, said: "The league is delighted to be extending its naming rights partnership with Weber Barbecues into a third season.
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"We look forward to working with Weber over the next two seasons to strengthen these ties and deliver a brilliant experience to our fans nationwide."
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By GlobalDataThe 2022-23 season of the eight-team WBBL began on October 13 and will run through to the final on November 26, featuring 59 matches in total.
Fast-food chain KFC has been the men’s competition’s title sponsor since that league first launched in 2011-12.
