Tequila brand Volcan de mi Tierra has been named as a sponsor of motor racing's Formula 1 (F1) Las Vegas Grand Prix.

The brand becomes the eighth presenting partner of the inaugural race taking place on November 18.

As part of the deal, Volcan de mi Tierra’s Volcan X.A product will be available in F1’s Paddock Club area as well as other premium hospitality locations at the Nevada circuit.

Attendees will also be able to purchase Volcan at bars located within the fan zones.

For the inaugural Las Vegas Grand Prix, Volcan de mi Tierra will also be releasing a limited-edition Volcan X.A drink.

Other presenting partners include Hard Rock International, T-Mobile, Sphere, Red Bull, Google Chrome, Venetian Resort, and Resorts World Las Vegas in the third-tier sponsorship category.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Caesars Rewards, MGM Rewards, Wynn Las Vegas, and Visit Las Vegas are second-tier founding partners, while Puma, Hilton Grand Vacations, Liquid Death, Aristocrat Gaming, Fletcher Jones Imports, Switch, and Virgin Hotels serve as fourth-tier event partners.

Dutch brewing giant Heineken is the title sponsor of the 2023 Las Vegas Grand Prix, meanwhile, activating the tie-up via its Silver lager brand.

Emily Prazer, chief commercial officer of Las Vegas Grand Prix, said: “We are constantly pursuing unique and exciting ways to elevate the Las Vegas Grand Prix experience at our inaugural event, and our partnership with Volcan de mi Tierra will undoubtedly add to the world-class hospitality and entertainment that Las Vegas is known for.”