Telecoms company Viva has been named a founding partner of the Miami Grand Prix, of motor racing’s prestigious Formula 1 (F1) series, through an agreement with race promoter South Florida Motorsports.

As part of the deal, Viva will receive trackside and grandstand signage throughout the circuit. It will also have its own paddock club lounge for invited guests and another premium lounge in the promenade area for general admission campus pass holders.

The company joins Gainbridge, JP Morgan, Red Bull, and Hard Rock as a second-tier founding partner of the race, which was held for the first time last year and attracted F1’s largest-ever live television audience in the US.

The top-tier title partner of the race is cryptocurrency platform under a nine-year deal.

This year's race returns to the Miami International Autodrome track built around the Hard Rock Stadium on May 7. Grandstand capacity has been increased to 56,000 ahead of the second race to accommodate the high demand for tickets.

Jeremy Walls, senior vice president and chief revenue officer of the Miami Grand Prix, said: “We are delighted to have Viva onboard as a founding partner for this year’s event. We look forward to working closely with Viva to create an unforgettable race weekend for fans and partners alike.”

George Alvarez, chairman of Viva, added: “We are looking forward to our long-term partnership with Miami Grand Prix and how it allows us to serve and educate new customers.

“Our platform can assist any company in their efforts to better engage and enhance customer experiences via machine learning and artificial intelligence. Our solutions are not limited to mobile network operators but can assist any company that wishes to enhance its relationship with its customers or fans.”

South Florida Motorsports also recently struck a multi-year deal with WeMoke that will see the electric vehicle rental company supply the Miami Grand Prix with its open-air low-speed Moke cruisers for transporting VIP guests around the site.