The US Soccer Federation governing body has announced global hotel group Marriot Bonvoy as its official hotel partner.
The four-year deal will see the hotel brands owned by Marriot Bonvoy exclusively partner with the body in the hotel lodging, accommodation, and hotel loyalty experience categories.
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The deal was brokered by agency 160over90, which is Marriott Bonvoy’s global agency for marketing partnerships.
The partnership will be focused on Marriott Bonvoy’s SpringHill Suites by Marriott brand, which has over 500 locations in the US and Canada.
The partnership will activate around events involving, or organized by US Soccer, including matches involving the US men’s and women’s national teams, the SheBelieves Cup international competition, the Lamar Hunt US Open Cup club competition, and the SheBelieves women’s soccer summit.
Members of the Marriott Bonvoy Moments membership scheme will also have access to exclusive packages integrated into US Soccer events across the calendar.
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By GlobalDataThe partnership comes as the US is set to host multiple major soccer competitions over its four-year term. Most prominent among these is the 2026 FIFA World Cup, but the schedule of US hostings also includes the 2024 Copa America, 2024 Concacaf W Gold Cup, 2025 FIFA Club World Cup, and a prospective bid for the 2027 FIFA Women’s World Cup.
The US national teams will gain automatic entry as hosts to all of these competitions, meaning Marriott Bonvoy will be present for activations at several global soccer’s top events.
Dan Gaiman, US Soccer vice president (VP) of partnership development, stated: “Through its array of best-in-class hotels, Marriott Bonvoy and its SpringHill Suites by Marriott brand will unite our fans through enhanced travel experiences while also aligning with some of our most important organizational values, like growing the game, investing in grassroots soccer, and women’s empowerment.”
Martha Gill, Marriott International VP for continent marketing in the US and Canada, added: “We’re excited to partner with U.S. Soccer to elevate soccer fandom to a whole new level through unique benefits, and by increasing accessibility of the sport at the community level.”
Other US Soccer partners include global ticketing giant Ticketmaster, and sports data and technology firm Sportradar.
US Soccer elevated Ticketmaster to the role of official ticketing partner in October 2023, with US Soccer fans now able to purchase tickets directly through the US Soccer app, use a 3D interactive seat map, and save tickets to their mobile devices for ease of entry at stadiums.
