UniCredit, the Italy-based banking and financial services firm, has been named as a sponsor of the 37th edition of sailing's premier America’s Cup race.

The deal makes the company a global partner and a global banking partner of the cup.

As part of the agreement, organizers AC37 Event Ltd and World Sailing’s sustainability agreement will invest in community projects as part of Barcelona’s Blue Economy project and support World Sailing’s sustainability strategy, Agenda 2030.

The 37th America’s Cup will be held in Barcelona from October 12 to 20, with a preliminary regatta having taken place in Vilanova i La Geltrú in Catalonia, Spain, from the 14 to 17 September.

The European Broadcasting Union (EBU), an alliance of public service broadcasters across Europe, this week acquired the media rights to the America's Cup in 39 territories.

Under the deal, the EBU will cover the entirety of the America’s Cup, from the preliminary regattas in 2023 up to the race itself in 2024.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.