European soccer’s governing body UEFA has begun multiple sponsorship tender processes, with several now open covering national team events, and one for the next cycle of club competitions.
The national team events tender covers action up until 2028 and features opportunities in the logistics, sports betting, e-commerce, food/snacks, and auto/mobility sectors.
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The deadline for prospective partners in these sectors to express interest in the available packages is 12:00 Central European Time (CET) on July 28. Interested parties should contact CAA Eleven, the body's national teams' sponsorship agency, via sponsorship@caa11.com.
UEFA men’s national team events in this period include its flagship European Championships in 2024 and 2028, the qualifiers for those Euros, the qualifiers for the FIFA World Cup in 2026, and the UEFA Nations League Finals in 2025 and 2027. Under-21 and futsal events are also covered.
In mid-June, UEFA unveiled German insurance group Ergo as a Euro 2024 national partner, with that tournament to be held in 10 German cities next year.
In total, the soccer body has secured five sponsorship deals for the whole five-year cycle, four licensing agreements for the same period, as well as five sponsorship agreements specifically for Euro 2024, and five national sponsor deals for the tournament (of which the Ergo partnership is one).
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By GlobalDataThe national teams tender comes a day after UEFA began the search for a logistics partner covering its men’s club competitions in the 2024-27 cycle.
For that tender, the deadline for the submission of formal offers is 12:00 CET on July 31, with bids to be sent via email to uccpartners@team.ch. The Team Marketing agency is UEFA’s long-term sales agent covering club competitions.
The competitions covered by this tender include the top-tier Champions League (UCL), second-tier Europa League, and third-tier Europa Conference League, while the UEFA Super Cup and UEFA Youth League are also included.
The 2024-25 season, the first of three under the next cycle, will see a significant change in the format of UEFA’s various men’s club competitions, with the UCL’s number of annual fixtures increasing from 125 to 189.
The sales process for sponsorship packages covering the next cycle launched in May last year.
In early June, UEFA pushed out invites to parties interested in the games console and food delivery and order categories for the same process.
Current global sponsors for the UCL, for the current cycle between 2021 and 2024, are FedEx, Mastercard, Heineken, Oppo, PepsiCo, and Turkish Airlines.
Earlier this week, meanwhile, UEFA confirmed it had received declarations of interest from nine countries over hosting the finals of its club competitions in 2026 and 2027.
