The Toyota Title Night will be held on March 23 at Red Bull Arena when the Red Bulls play fellow MLS team Inter Miami (New York Red Bulls).

The New York Red Bulls, of North America’s Major League Soccer (MLS), have announced a marketing partnership with the Greater New York Toyota Dealers Association (GNY TDA).

The multi-year partnership, which designates GNY TDA as the official vehicle of the Red Bulls, includes major team and venue assets, including title sponsorship of the Toyota Terrace and the Toyota Gate.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The Toyota Terrace is a private section of the team's Red Bull Arena that can be hired out by groups, while the Toyota Gate is the southwest entrance into the venue.

The Toyota Title Night will be held on March 23 at Red Bull Arena when the Red Bulls play fellow MLS team Inter Miami (who will likely have Argentine superstar Lionel Messi in their ranks). Additional in-venue assets will include field-level LED signage, video board exposure, and inclusion in all marketing and advertising materials.

The partnership also includes sponsorship of the Red Bulls' youth programs, with visibility for Toyota to over 50,000 players and families in the programs.

See Also:

Marc de Grandpré, president of the New York Red Bulls, has said: “We are truly proud to welcome Toyota to the Red Bulls family.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The Red Bulls – part of the Red Bull multi-club ownership model which also runs teams in Austria and Germany – have won two out of their first three fixtures of the 2024 MLS season.

Dennis Lauzon, president of the GNY TDA, added: “The Greater New York Toyota Dealer Association is proud to be the newest partner of the New York Red Bulls. They’re an organization that values community efforts as much as Toyota does, and we look forward to working together.”

Last December Toyota upgraded its existing commercial deal with the Cricket Australia national body to a shirt sponsorship agreement.

Toyota became the national men’s team’s front-of-shirt partner, with its logo also set to appear on the sleeves of both the men’s and women’s playing shirts.

Its existing partnership with Cricket Australia also covers the Big Bash League and Women’s Big Bash League domestic Twenty20 tournaments, as well as inclusion and diversity programs and community cricket.