TGL, the new tech-infused stadium-based golf league launched by Tiger Woods and Rory McIlroy’s TMRW Sports venture, has unveiled a partnership with sports data technology firm Infinite Athlete.

The multi-year deal entails Infinite Athlete’s FusionFeed technology being used “to power revolutionary AI-enabled experiences.”

The league will use FusionFeed to create AI-driven products across different aspects of its operational and fan-facing initiatives, it has said.

Infinite Athlete’s two subsidiaries, Tempus Ex Machina, the brand’s previous name before its change to Infinite Athlete, and Biocore, aim to combine sports video and data technology with performance and safety analytics run by biomechanical engineers and scientists.

Infinite Athlete is reportedly set to become the main front-of-shirt sponsor of English Premier League soccer giants Chelsea. The club is currently without a partner in that position, with the 2023-24 Premier League season having already started on Friday (August 11).

Earlier this month, meanwhile, TGL announced golf simulator firm Full Swing as its official technology partner.

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The new agreement will see Full Swing’s innovations power the gameplay element of the competition, which TGL hopes will appeal to a wider audience, including the virtual courses, displayed on a large screen within the stadium.

Andrew Macaulay, the chief technology officer at TMRW Sports, has now said: “AI models can only be as effective as the data inputs you have feeding into them. Tempus Ex’s FusionFeed technology is designed to synchronize every piece of data produced at a sporting event, so they can ingest the vast amounts of data and video at TGL matches, optimizing our ability to create new experiences for fans.”

Sid Rao, Infinite Athlete’s senior vice president of global partnerships and revenue, added: “We are energized about this partnership with TGL and the opportunity to bring our technology to yet another sport. By partnering with a league like TGL that is strategically building its technology stack from the ground up, we are able to unlock dynamic revenue-generating and enhance fan experience opportunities for them as it continues to grow.”

TGL was first announced by Woods and McIlroy last August while launching TMRW Sports alongside sports industry executive Mike McCarley. It is due to launch in January 2024 at a custom-built venue at Palm Beach State College in Florida, US, and will feature a “data-rich, virtual course complete with a tech-infused, short-game complex” and a “high-energy, greenside fan experience with every shot live within a two-hour, primetime televised match.”

The league's inaugural season will feature 15 regular-season matches, as well as semi-final and final matches, which will take place weekly on a Monday within a two-hour window on US prime-time television.

Along with Woods and McIlroy, 12 players have signed up to compete including Jon Ram, Justin Thomas, Collin Morikawa, Matt Fitzpatrick, Justin Rose, Adam Scott, Xander Schauffele, Max Homa, Billy Horschel, and Rickie Fowler, all of whom will be assigned to one of six franchises.