Australian logistics and transportation firm Team Global Express has been named a commercial partner of this year’s FIFA Women’s World Cup (WWC) soccer tournament.
The agreement, announced today (April 18), will see the company serve as the official logistics services provider of the tournament, which will take place in Australia and New Zealand between July 20 and August 20.
The event’s organizers will look to “utilize the logistics capabilities and innovative transport solutions of Team Global Express in FIFA Women’s World Cup 2023 host markets” with the aim of meeting the event’s logistical requirements.
FIFA has said that the brand’s sustainability efforts were integral in being selected as a WWC provider.
Fatma Samoura, FIFA’s secretary general, commented: “Team Global Express has sustainability and diversity at the heart of its operations, and the FIFA Women’s World Cup 2023 looks forward to partnering with an entity that shares common values.”
Christine Holgate, group chief executive at Team Global Express, added: “We have the vision to be at the cutting edge of the transport and logistics industry in both Australia and New Zealand and a crucial part of this is supporting women’s participation, both within the industry and further afield. Team Global Express and the FIFA Women’s World Cup are significantly aligned on these values.”
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Team Global Express slots in at the lower-tier official supporter level for the 32-team tournament.
Top-tier FIFA partners include sportswear giant Adidas, soft drinks giant Coca-Cola, and Chinese conglomerate Wanda Group, while second-tier WWC partners are credit firm Visa and software company Xero. Third-tier FIFA Women’s World Cup sponsors are meditation app Calm, artificial intelligence solutions firm Globant, and outdoor furniture supplier Keter Group.
Earlier this month, Australian wine brand Jacob’s Creek was announced as a local WWC partner, with its products to be made available in stadiums and at fan festivals across the nine host cities.
FIFA dropped plans for a sponsorship tie-up for the WWC with Saudi Arabia’s tourism board Visit Saudi, amid a backlash from groups in both host countries.
Last month, meanwhile, it unveiled the launch of its bidding process to find a host or hosts for the 2027 FIFA Women’s World Cup.
A joint submission has already been received from Belgium, the Netherlands, and Germany.