LaSource, the French sport consulting agency, has announced a new partnership with the Swiss Football League (SFL), the organizing body of Swiss men's soccer’s top two professional leagues.

The partnership will be aimed at helping the SFL achieve its “Digital Vision 2027”, by which it aims to advance the leagues' digital infrastructure and presence in order to create a more innovative product.

LaSource will serve as a consulting partner for the digital project, helping to develop the SFL's digital presence over the coming years.

Speaking about the partnership, Swiss Football League chief digital officer Frank Schafner stated: “LaSource is the right partner to support us in developing a digital strategy that will further drive growth and innovation in our league.

“We believe that the Swiss Football League has the potential to be the most attractive and innovative sports competition in Switzerland. We will push this forward together with all stakeholders and partners.”

LaSource chief business officer Leander Monbaliu added: “We are excited and honored to partner with the Swiss Football League and contribute to their journey towards digital excellence. The project aligns perfectly with our vision for leagues and federations to take the lead in driving growth and innovation across their ecosystem.

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“Our focus, as always, is on delivering innovative solutions that will elevate the league's position and engagement in the ever-evolving digital landscape while maximizing its ability to offer the best possible services to its main stakeholders and clubs.”

The Swiss Football League announced the Digital Vision 2027 project last year, and has thus far partnered with a number of different parties in order to enhance its digital presence.

In 2023 the league partnered with sports media assets hosting platform ScorePlay to become the league’s digital asset manager through 2025, as well as with Origins Digital for the creation of a new website and match platform.

That new website, crafted by Origins, is fan-focused in set-up with articles, profiles, and player data all accessible in order to drive fan engagement with the league’s digital channels. The matchday platform, however, will be used by clubs to enhance both commercialization and the matchday experience, including facets for better integration of gamification into soccer broadcasts.