The Rugby Football League (RFL), the governing body for rugby league in England, has unveiled Sportsbreaks.com, the sports travel experiences company, as the new sleeve sponsor of the national team.
Under a long-term partnership, announced today (October 7), the Sportsbreaks.com logo will feature on the sleeve of the playing shirts of the three England teams during the upcoming Rugby League World Cup (RLWC).
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The sports travel brand will become the RFL’s official supporter travel partner, providing official packages to the domestic Challenge Cup final and selected international matches in future seasons.
During the World Cup, which kicks off in Newcastle next weekend (October 15), Sportsbreaks.com will support the England men’s, women’s, and wheelchair sides.
As part of the long-term partnership, sister business Destination Sport Travel will also support the RFL governing body with all aspects of team and business travel.
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Sportsbreaks.com offers ticket-inclusive packages to a variety of high-profile sporting events within the UK and around the world including domestic and European soccer, motorsport, golf’s Ryder Cup, the NFL London Games, and World Darts Championship.
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By GlobalDataDestination Sport Travel serves as a travel provider for sports organizations and works with a number of soccer clubs including Manchester City, Tottenham Hotspur, and West Ham of the Premier League, as well as governing bodies including the Football Association of Wales, Scottish Rugby, and Cricket Scotland.
Rob Slawson, managing director of Sportsbreaks.com and Destination Sport Travel, said: “Sportsbreaks.com are thrilled to support England men’s, women’s, and wheelchair teams in the upcoming Rugby League World Cup on home soil. The tournament will offer great exposure for the brand ahead of us working with The RFL to bring new supporter travel packages to market in future seasons.
“From a Destination Sport Travel perspective, our team will provide specialist support ranging from day-to-day business travel through to handling all travel, accommodation, and logistics for the national teams’ future tests both within the UK and abroad.”
Mark Foster, the RFL’s chief commercial officer, said: “We are delighted to announce this partnership with Sportsbreaks.com which is a perfect fit for the RFL and our England teams preparing for the Rugby League World Cup.
“We want to provide the best travel packages for our fans and the best travel arrangements for our teams – and with their record of working with so many elite clubs and sports organizations, Sportsbreaks.com and Destination Sport Travel will allow us to do that.”
In June, it was announced that Betfred, the UK-based betting company, had agreed a deal with the RFL to become the principal sponsor of the country’s national men’s, women’s, and wheelchair teams.
