Bwin, the international online betting operator, has today agreed extended sponsorship deals with five German soccer clubs.
The bookmaker has signed three-year renewals with top-flight Bundesliga clubs Borussia Dortmund, Union Berlin and FC Koln, as well as second-tier 2.Bundesliga teams St. Pauli and Dynamo Dresden.
Dortmund, Union and Dresden’s renewals were brokered by Sportfive, the international sports marketing agency which is the marketing partner of the respective teams.
Bwin will continue to serve as the exclusive sports betting provider of the five clubs until the end of the 2023-2024 season.
Hendrik Schiphorst, managing director at Sportfive Germany, said: “We are very pleased that we were able to convince Bwin to continue its commitment to our three partner clubs and to now start activating sponsorships."
