Bwin, the international online betting operator, has today agreed extended sponsorship deals with five German soccer clubs.
The bookmaker has signed three-year renewals with top-flight Bundesliga clubs Borussia Dortmund, Union Berlin and FC Koln, as well as second-tier 2.Bundesliga teams St. Pauli and Dynamo Dresden.
Go deeper with GlobalData
Dortmund, Union and Dresden’s renewals were brokered by Sportfive, the international sports marketing agency which is the marketing partner of the respective teams.
Bwin will continue to serve as the exclusive sports betting provider of the five clubs until the end of the 2023-2024 season.
Hendrik Schiphorst, managing director at Sportfive Germany, said: “We are very pleased that we were able to convince Bwin to continue its commitment to our three partner clubs and to now start activating sponsorships."
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
