AS Roma, of Italian top-tier soccer’s Serie A, have signed a long-term partnership with German sportswear giant adidas.
The deal will involve Adidas supplying the kits for Roma’s men’s, women’s, youth, and esports teams from the 2023-24 season onwards.
Go deeper with GlobalData
The deal comes after Roma was given the green light by the International Chamber of Commerce (ICC) to exit its kit deal with New Balance after the US brand sued the club for breach of contract.
New Balance claimed its deal with Roma included a right of first refusal clause, allowing it to renew the agreement by matching any third-party offers. However, this was rejected by the court.
Meanwhile, English Premier League club Nottingham Forest have announced an extension and expansion of their deal with German energy provider E.ON.
E.ON will continue as the club's official sustainability partner, as it has since 2021, while also becoming its new official training wear partner.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe deal will involve the formation of a new Sustainability Council to help the club enhance its approach to sustainability, as well as the E.ON logo appearing across all men’s and women’s first-team training wear.
Nottingham Forest’s chief commercial officer Tyson Henly said: “E.ON is a well-established, pan-European brand with a significant local presence in our footballing city of Nottingham and we are delighted to build our relationship with the brand to the next level and have it integrated with our on and off pitch presence.
“An extended partnership with a prestigious brand like E.ON allows the Club to develop across many sustainability and operational goals and consolidates Nottingham Forest’s agenda as a UK, pan-European and growing worldwide presence as a Premier League Club, which will lead to significant progress in many areas in the coming seasons.”
Elsewhere, Leeds United, which plays in the second-tier English Championship, have announced a partnership with Unibet, the online betting site owned by Kindred Group.
The deal will see the brand become the club’s new official training wear partner from the beginning of the upcoming 2023-24 season.
Unibet branding will feature on the men’s and women’s training kits, along with the men's first team coaching staff’s kits.
Sam Mead, head of UK marketing at Kindred Group said: “We are delighted to be linking up with Leeds United once again through this new partnership.”
Paul Bell, executive director at Leeds United, added: “We are pleased to welcome Unibet as our new official training wear partner. We have previously enjoyed a long-standing relationship with the Kindred Group through its 32Red brand which was on the front of our shirt when we were promoted as Championship Champions at the end of the 2019/20 Season.”
