Chelsea, the English Premier League soccer giants, have agreed a new sponsorship deal with Oman Air, the national carrier.
Under a multi-year agreement, announced today (July 6), the company will serve as the club’s new official airline partner.
Go deeper with GlobalData
The deal represents Oman Air’s first-ever Premier League club partnership and through the tie-up, its branding will be visible at Stamford Bridge and across the club’s digital platforms, alongside exclusive experiences and events.
As part of the launch, and to celebrate its 30th anniversary this year, Oman Air and Chelsea have worked together to design a premium co-branded plane livery, which will feature as part of the airline’s fleet later this year.
Chris Jurasek, chief executive at Chelsea, said: "We are very pleased to welcome Oman Air as our official airline partner. We have a shared ambition for innovation and success both on and off the pitch, and we are excited to bring this partnership to life for our fans around the world."
Chelsea are still in the market for a primary front-of-shirt sponsor after their agreement with telecoms firm Three ended last month (June).
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe West London side were close to completing a deal with crypto casino and sports betting platform Stake.com but then reportedly backed out after fan backlash.
Meanwhile, Everton have become the latest Premier League side to announce a partnership with online trading platform eToro.
The deal sees the company become the team’s official trading partner.
The deal is part of eToro’s plan to increase its support of the men’s and women’s games, with the platform’s branding to be visible at Goodison Park, Walton Hall Park, and across Everton’s digital channels.
eToro will also team up with the club to create activations, competitions, and experiences designed to engage and reward Evertonians.
The agreement is the firm’s second Premier League partnership this week after it announced a partnership with West Ham United.
Elsewhere, promoted side Burnley have continued to bolster their commercial portfolio ahead of their return to the top flight through a new agreement with Roco Clothing.
The Manchester-based retail outlet has come on board as the club’s official formalwear partner.
As part of the deal, Roco will provide Burnley with formalwear, while its branding will feature at Turf Moor and across the club’s digital channels.
Roco sponsored the Clarets Academy tournament which took place at the Burnley training ground over the first weekend of June.
The Lancashire side last week unveiled Asian betting and gaming company W88 as their new shirt sponsor.
In recent weeks, Burnley have also concluded partnerships with sports and entertainment caterer Levy UK and Ireland, ticketing platform Seat Unique, and sleep brand Emma.
