Socios.com, the blockchain-based fan engagement platform, has enhanced its presence in North American basketball’s NBA after partnering with the Sacramento Kings.
From next season, the partnership will focus on marketing Socios.com through advertising within the team’s Golden 1 Center, including on pole pad signage, fan engagement emails, the Kings website and social media channels.
Socios.com will be integrated into the team voting activations as the presenting sponsor of polling on the Kings social media platforms.
Alexandre Dreyfus, chief executive of Socios.com and parent company Chiliz, said: “I’m delighted to announce Sacramento Kings as the first in a series of major US-facing partnership announcements.
“This is the start of an exciting partnership that we believe can eventually lead to greatly enhanced fan engagement for fans of the Kings around the world.”
The Kings were among the first NBA franchises to embrace the blockchain market and the first professional sports team to accept payments in cryptocurrency in 2014.
In recent years, the team has launched several blockchain-powered initiatives and platforms.
Socios last month partnered with the Cleveland Cavaliers, which added to previous NBA agreements with the Boston Celtics and Philadelphia 76ers.
The platform has developed a portfolio of more than 40 partners across the sports landscape in soccer, Formula 1, MMA, esports and cricket.
Meanwhile, Monumental Sports & Entertainment, the US sports team ownership group, is seeking a new jersey sponsor for its Washington-based franchises worth around $12 million.
MSE is creating a "unified offer" to attract a new corporate partner encompassing the NBA's Washington Wizards, WNBA's Mystics, NHL's Capitals and its NBA G League and esports teams.
The Wizards are among the NBA teams seeking a new jersey patch sponsor after MSE's deal with insurance company Geico expired after last season.
MSE believes combining all of its assets could fetch as much as $12 million.
In an interview with CNBC, MSE’s president of business operations, Jim Van Stone, referred to the asset as a “unique opportunity” and said it is targeting international companies.