The five-year renewal will take Skoda’s partnership with the race beyond two decades. (Tour de France)

Skoda, the Czech car manufacturer, has extended its long-standing sponsorship of cycling’s iconic Tour de France until 2028.

The five-year renewal, struck with race organizer ASO, will take Skoda’s partnership with the race beyond two decades.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The brand will also continue to sponsor the women’s Tour de France Femmes.

Skoda will retain its role as sponsor of the green jersey that rewards the best sprinter in the Tour de France, which it has held since 2015.

The Czech company, which is owned by German automotive giant Volkswagen, has been a major sponsor of the Tour de France since 2004 and provides official vehicles for the race, one of cycling’s three ‘Grand Tours’.

See Also:

Beyond the Tour de France and the Tour de France Femmes, Skoda has confirmed its wider involvement in cycling by committing to the Spanish races La Vuelta and La Vuelta Femenina, as well as in Germany with Eschborn-Frankfurt and the Deutschland Tour. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In total, Skoda is supporting ASO on 19 international cycling races.

Martin Jahn, Skoda board member for sales and marketing, added: “By continuing our trustful partnership with ASO and the Tour de France, Skoda reaffirms its strong connection to cycling and its fans worldwide.

“The Tour de France is the world’s most-watched cycling race. In 2023, it attracted nearly 150 million viewers in Europe alone. This exceptional visibility greatly benefits our products, offering us the opportunity to reinforce Skoda’s position as a key supporter of cycling.”

In October, Le Crédit Lyonnais, the French bank, also extended its long-running sponsorship of the Tour de France until 2028.

The tour’s other main sponsors include E-Leclerc, Continental, and Krys.

The 2024 Tour de France will be the 11th edition of the prestigious race and take place from June 29 to July 21.

It will begin in Florence and end in Nice, finishing away from Paris for the first time in its 121-year history due to the Olympics being held in the French capital later this year.