The Scottish Rugby Union (SRU) governing body has struck a major multi-year sponsorship deal with the Arnold Clark UK car retailer.

The tie-up, unveiled earlier today, gives the brand front-of-shirt sponsorship rights across the Scotland men’s representative team. In addition, Arnold Clark becomes the title partner of the Scottish men’s and women’s Premiership competitions, from the start of 2024-25.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The car retailer will also provide vehicles “to Scottish Rugby employees who work in the community game throughout the country.”

The previous men’s national team front-of-shirt sponsor in Scottish rugby union was an Arnold Clark rival, Peter Vardy. GlobalData Sport has estimated that deal – which began in mid-2021 – as being worth $5 million in total.

Other principal SRU partners include Scottish Gas, BT, and Macron.

Arnold Clark, meanwhile, also acts as a title partner of the women’s soccer national team tournament in the UK that bears its name.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData