Energy company Scottish Gas has agreed a new five-year sponsorship deal with the Scottish Football Association (SFA) national governing body for soccer.

Through the deal, the company will serve as the first dual partner of both the men’s and women’s Scottish Cup competitions as title sponsor.

The Women’s Scottish Cup came under the Scottish FA’s jurisdiction this season, culminating in the first-ever final at the Hampden Park national stadium.

The men's edition has been without a title partner since the end of the 2019-20 season when it was sponsored by betting brand William Hill.

As part of the agreement, Scottish Gas will “significantly” invest in grassroots soccer in the country – with funding used to launch 120 new week-long holiday camps.

Scottish Gas will also invest in Scottish Para-Football’s disability community initiatives.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Additionally, the partnership will help to deliver on the Scottish government’s Net Zero ambitions by 2045, with Scottish Gas to work with the SFA to explore options to make Hampden Park more sustainable, as well as designing a program for Scottish clubs to help reduce their carbon footprint.

Ian Maxwell, chief executive at the SFA, said: “As part of our 150th-anniversary celebrations, Scottish Gas will help us activate the oldest and youngest cup trophies in world football, bringing new and existing fans.

“Through this agreement, Scottish Gas will also help reinforce the impact our national game has at grassroots level, especially among those whose need is greatest. We look forward to bringing the partnership to life and highlighting the ways in which, together, we can inspire the nation and transform lives.”