Salomon, the French mountain sports lifestyle brand, has been unveiled as a second-tier premium partner of the 2026 Winter Olympic and Paralympic Games in Milan and Cortina.
As part of the agreement, the brand will supply apparel, footwear, and accessories to the organizing committee of the games.
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Salomon will supply the technical staff, competition judges, volunteers, and staff involved in the Olympic and Paralympic torch relay route.
The French company becomes the second premium partner alongside Italian energy company Eni.
Andrea Varnier, chief executive of Milano-Cortina 2026, said: “The Olympic and Paralympic Games and the complexity of their organization represent a real challenge that can be addressed by involving organizations and people with high experience.
“We welcome Salomon and its great knowledge of the winter environment, and we are proud that its first experience in the Olympic and Paralympic world takes place with the Milano Cortina 2026 project.”
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By GlobalDataLast year, the Italian division of global recruitment company Randstad and Italian retail firm Esselunga were announced as third-tier Olympic and Paralympic partners of the games.
Meanwhile, Deloitte Italia, the Italian arm of the professional services company, was named as a domestic sponsor.
The Milan-Cortina 2026 Olympics will take place from February 6 to 22 that year, with the Paralympics to follow from March 6 to 15.
