The Cricket South Africa (CSA) governing body has announced global technology company Zoho as the official business technology partner of its SA20 domestic men’s Twenty20 (T20) competition.
Under the pair’s agreement, Zoho will bring its “cutting-edge solutions” to enhance the league’s digital capabilities and operational efficiency as the league looks to boost its fan engagement and online presence.
The deal comes as the league prepares to start its 2024 edition, which will run from January 10 to February 10 and feature 34 games after staging its inaugural season last year.
SA20 commissioner Graeme Smith said: “Partnering with a leading business technology brand such as Zoho represents an important step in our continued commitment to innovation, and operational excellence.
“Their extensive suite of applications, backed by years of research and development, will not only elevate our digital capabilities and ability to scale but also streamline our operations, to the benefit of fans and stakeholders alike.”
The league’s title sponsor, through a multi-year tie-up unveiled in December 2022, is Betway, while its official beer partner is Castle Lite. FanCraze, the non-fungible token (NFT) platform is the digital collectibles partner of the league through a multi-year deal struck last January.
CSA launched SA20 in partnership with sub-Saharan pay-TV broadcaster SuperSport, which is airing the competition domestically.
Pay-TV broadcaster Sky Sports, meanwhile, holds the rights to show the league in the UK and Ireland until the end of the 2027 season under a five-year deal struck ahead of last year’s debut campaign.
Viacome18, one of India’s leading entertainment networks, secured SA20 rights in its home market for 10 years.
The six teams – Joburg Super Kings, Pretoria Capitals, Durban’s Super Giants, Sunrisers Eastern Cape, Paarl Royals, and MI Cape Town – are all owned by groups that have existing franchises across other global tournaments, including at the Indian Premier League (IPL).