AS Roma, the Italian soccer club, have announced a new commercial partnership with precious metals trader Orodei.
Under the agreement, the company becomes a gold partner of the Serie A club, and its logo will feature on the back of the men's first team training kit.
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Orodei will work in close cooperation with the club through its platform, Orodei24.
Japanese automotive heavyweight Toyota currently features on the front of Roma’s training kits.
Earlier this year, Roma named betting brand Eurobet as their main shirt sponsor through the end of the 2028-29 season.
Before that, the Roman club brought in Hungary-based low-cost airline Wizz Air as sleeve sponsor.
The club’s portfolio of key partners also includes kit supplier Adidas, Auberge Collection, Enel, and EA Sports.
Roma finished third in Serie A last season, securing a spot in next season’s elite UEFA Champions League club competition for the first time in seven years.
Meanwhile, German giants Bayern Munich have signed a multi-year partnership agreement with lighting company Ledvance.
The three-year deal with the Munich-based firm will run until 2029 and sees the two parties formalize a long-standing association.
Bayern and Ledvance have previously collaborated on several projects in the past, and stated that "further projects are currently being implemented."
This is the Bavarian club's second sponsorship deal in the past week, after extending its partnership with major soft drinks brand Coca-Cola until 2034.
