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Rugby League World Cup 2021, the organising committee of the sport’s flagship tournament in England this year, has today unveiled Selco Builders Warehouse, the UK builders merchant, as its latest sponsor. 

As part of the agreement, Selco will receive extensive marketing rights for the tournament, including tickets, brand exposure at all matches, digital and social content, an exclusive Selco Builders Warehouse award and player appearances for in-branch events. 

Just last week, RLWC2021, agreed a sponsorship deal with Britvic, the UK soft drinks company, for PepsiCo-owned brands Pepsi Max and Gatorade to respectively serve as the official soft drink and sports drink of the tournament.

The organising committee’s sponsorship portfolio also includes principal partner Cazoo, New Era, Deloitte, Kappa, Kuehne+Nagel, Assura, Eversheds Sutherland and Manchester Metropolitan University.

Earlier this year, RLWC2021 brought The Value Xchange, the London-based sports and media consultancy, on board to support its continued sponsorship sales activity in the lead-up up to the event.

The RLWC2021 organising committee owns all the commercial and broadcast rights for the World Cup, which is overseen by International Rugby League.

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The 61-match World Cup will take place from 23 October to 27 November, with men's, women’s and wheelchair tournaments running simultaneously for the first time.

Meanwhile, the Rugby Football League, the national governing body for the sport in England, and the top-tier Super League have extended their partnership with Stats Perform, the international sports and data technology provider.

Under a multi-year renewal, Stats Perform will continue in its role as official team performance and team data provider and extend its existing decade-long relationship with the Super League and RFL.

The company will collect and manage Opta data from all matches played in the league, to supplement the division’s digital platforms and reports, and support the league’s partners in creating unique experiences for their audiences across media, brands, sponsors and fantasy games.

Detailed data will also be delivered through Opta data feeds, with Stats Perform’s customisable widgets to provide data-powered solutions for use across digital and social platforms, before, during and after matches.  

In addition, the league and its 12 member clubs will be provided with performance statistics and preview and review reports to aid match preparation.

The England international teams will also have access to the data for analysis and player tracking, which they will use in the lead up to, and during, the Rugby League World Cup. 

Preview and post-match packs will be made for the clubs ahead of all matches using Opta data, serving a variety of functions, including the production of data-driven match previews, analysing team and player trends or to support media operations.

Stats Perform has similar data rights deals with prominent sports bodies including soccer's Conmebol, the South American confederation, England’s Premier League, Scotland’s SPFL and North America’s MLS and USL, plus women’s tennis’ WTA, Cricket New Zealand and Cricket South Africa.