Rugby League Commercial (RLC), the body established to secure the commercial future of that sport in England, has extended its tie-up with the Smart Energy GB not-for-profit organization.
The brand is set to be affiliated with the player in each round of the 12-team 2024 Super League season (which began last month) who makes the most meters.
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The energy-saving company will also be working alongside the Rugby League Cares charity, aiming to educate fans about financial well-being.
The tie-up between RLC and Smart Energy was first activated during the various England men’s and women's national team rugby league fixtures late last year.
RLC was formed in May 2022, and became fully operational in January last year, as part of the commercial realignment and redevelopment of the sport in England.
In mid-February, RLC unveiled a partnership with Tickets.com.
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By GlobalDataThe agreement will see the US-based company, which is owned by Major League Baseball, serve as the new RLC ticketing provider for all major central events.
February also saw RLC unveil a new sponsorship deal with German brewer ABK Beer.
Read a lengthy interview with Jones on the SuperLeague+ over-the-top streaming platform which has now launched.
