UK sportswear brand Castore has unveiled a new, long-term, and highly lucrative partnership extension with Formula 1 (F1) motor racing heavyweights Red Bull.
Worth more than $200 million in total, Red Bull has said the deal – which marks an extension of an original deal that began in September 2022 – represents the largest-ever commitment “by duration and value” of a sportswear brand in motorsport.
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Castore, Red Bull has said, will continue to provide athlete wear for Red Bull staff and drivers that “uplifts athletes with the edge they need to reach their highest potential.”
The deal will also extend to the three Red Bull-supported drivers in the 2024 F1 Academy line-up – Emely De Heus, and sisters Hamda and Anna Al-Qubaisi.
Christian Horner, the under-fire team principal and chief executive of Red Bull Racing who was recently the subject of an internal investigation into alleged inappropriate behavior, has said: “From the start of our collaboration with Castore last year, we knew we had found a partner whose commitment to innovation and advanced engineering matched our own and the trust we have in them to deliver performance improvement has only increased over the past 12 months, and has led to this record-breaking new agreement.”
Red Bull comfortably won the F1 constructor’s championship in 2023, and Max Verstappen raced to the driver’s title.
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By GlobalDataThe 2024 F1 season began on March 2 in Bahrain and runs until early December in Abu Dhabi.
Red Bull has been title-sponsored by US software giant Oracle since early 2022.
Elsewhere in F1, Castore has a tie-up in place with the McLaren organization, while elsewhere in motor racing, the brand struck a deal through 2028 with the Hendrick Motorsports organization in December.
The latter tie-up marked Castore’s first tie-up with a Nascar side.
More recently, meanwhile, the sportswear firm announced a five-year partnership with the World Snooker Tour.
