Spanish soccer giants Real Madrid have secured a regional sponsorship agreement with Peruvian beverage company AJE Group.

The deal makes AJE’s Volt product Real Madrid’s official energy drink in select countries in Latin America and Africa.

These include Peru, Mexico, Ecuador, Bolivia, Colombia, Venezuela, Guatemala, Honduras, Nicaragua, El Salvador, Panama, Costa Rica, Egypt, Cameroon, and Nigeria.

Augusto Bauer, deputy chief executive of AJE Group, said: "This sponsorship deal with Real Madrid represents a significant milestone in the history of Grupo AJE and consolidates Volt's presence and leadership as one of the most important energy drinks in the world. We are very proud that Grupo AJE will be the first Peruvian company to sponsor Real Madrid."

Last week, the Spanish LaLiga champions secured their first-ever sleeve sponsorship deal, with computer hardware firm HP.

The sponsorship covers the men’s and women’s teams as well as youth programs and will see the men's team don two sponsors on its shirt for the first time in its 121-year history, with HP joining that of front-of-shirt sponsor Emirates, the Dubai-based airline.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In terms of the Spanish champions' main sponsorship deals, they have a front-of-shirt tie-up in place with Fly Emirates, while their kit supplier is adidas.