Technology giant Google has announced long-term partnerships centered around its consumer electronics brand Pixel with top English Premier League soccer clubs Arsenal and Liverpool.
The deals make Google Pixel the official mobile phone partner of both clubs’ men’s and women’s teams.
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The partnership will include exclusive content and tech-driven experiences using Google’s AI-enhanced camera features on their phones to add to fan experiences across Anfield and the Emirates Stadium, as well as for fans watching at home.
In the first year of the deal, Pixel will work with Liverpool to create their first dedicated women’s football show on YouTube, covering behind the scenes content.
Pixel will work with Arsenal to deliver exclusive pitch-side footage of every home Premier League and Women’s Super League match.
Both clubs will also work with Pixel to produce a Pitchside, Presented by Pixel content series that will contain exclusive content from the sidelines shot on Pixel phones.
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By GlobalDataThe deal also includes the clubs supporting Google’s Pixel FC initiative, Pixel’s collective of dedicated women’s football content creators, giving them exclusive access, training, tools and investment.
Eileen Mannion, vice president of marketing at Google UK, said: "We are thrilled to partner with Arsenal and Liverpool football clubs.
“As their official mobile phone partner, Google Pixel will use its legendary AI-powered camera to enhance the matchday experience, bringing fans closer to the game they love, by helping them capture all the emotions of football.
“We will also work with both clubs to help close the visibility gap for the women's game, delivering on our commitment of making football more accessible and equitable for all fans.”
Juliet Slot, chief commercial officer at Arsenal Football Club, added: “Our priority is to put our supporters at the heart of everything we do and we’re extremely pleased to announce this exciting partnership with Google Pixel that will help us achieve this.
“This is a first for us and will bring supporters much closer to the action through high quality content. This latest partnership is one of the many ways we are enhancing the club’s presence and transforming the game for football supporters everywhere.
“I’m particularly proud that it will help to make the game more accessible and boost the visibility of women’s football on the global stage.”
Ben Latty, commercial director at Liverpool Football Club, said: "We are incredibly proud to be announcing this Partnership between Liverpool FC and Google Pixel.
“At LFC, it is important to us that we are not only partnering with the biggest and most exciting brands, but that the brands we are partnering with allow us to offer something of real value to our supporters.
“We are looking forward to seeing how over the course of the partnership we will work together to give fans of our men's, and women's first teams exclusive content and experiences that will bring them closer to the game they love.”
The deal adds to Pixel’s football portfolio, following its partnership with The FA that began in June 2023.
Meanwhile, cybersecurity and IT solutions company Claro Enterprise Solutions, a subsidiary of América Móvil, has partnered with Inter Miami, of North America’s Major League Soccer (MLS).
Claro Enterprise Solutions will have its logo prominently displayed on the Inter Miami field-level displays at its DRV PNK Stadium.
Last week, Alternative investment manager Ares Management invested a further $75 million into Inter Miami, following the recent arrival of Argentine superstar Lionel Messi.
The club said it will use the money to develop its proposed Miami Freedom Park stadium and fund other growth initiatives.
Ares has now invested a total of $225 million in Inter Miami since 2021.
